Buen Fin 2026 dates and the prep calendar
Buen Fin 2026 takes place from Friday November 13 to Tuesday November 17 — five official days of coordinated discounts across Mexico, supervised by the consumer protection agency PROFECO. Merchant registration on the official event site is free, opens September 8 and closes November 12; registering gets you listed in the official directory and makes electronic-method purchases at your store eligible for the tax agency's raffle. Even without registration you can run offers those days.
The date that matters most for your store is your publish date: whatever you put online in the first week of November is what search engines manage to index and what your customers save before Friday the 13th. This checklist splits the four previous weeks into blocks with concrete deliverables. If you start late, cut week 1 — never cut the rehearsal.
- Week of October 20–26: inventory counted and offers chosen
- Week of October 27–November 2: offers priced with real margin, catalog photographed
- Week of November 3–9: catalog published and contacts notified
- November 10–12: full order rehearsal and pre-written replies
- November 13–17: daily Buen Fin routine
Week of October 20–26: inventory and the numbers
Start by counting what you actually have, not what you think you have. Go through stock product by product and split it into three groups: what goes on offer (slow movers or clearance), what keeps its price with something extra thrown in (delivery, a sample, half off a second item), and what stays out of the promotion because the margin can't take it. Then run the real-margin math on every offer: sale price minus cost, packaging, delivery, and fees. If the subtraction comes out negative, it's not an offer, it's a loss.
- Physical stock count, not a guess from memory
- A maximum number of units per offer: the ones you can restock and deliver without drowning
- Set aside the offer inventory so it doesn't sell at full price before the event
- Flag slow movers worth clearing even at a thinner margin
Week of October 27–November 2: offers and catalog
With last week's numbers, define each offer's structure and build the catalog. Structured offers beat flat discounts: half off a second item, bundles by budget, or free shipping above a threshold. Every product on offer needs a real photo, a description covering size or color where relevant, the regular price and the sale price both visible; the regular price must be genuine, because inflating it before the discount is exactly what consumer-protection rules penalize.
- 10 to 20 products on offer: more dilutes attention and complicates stock
- Clean-background photo with decent light, phone is fine, no banners burned into the image
- Regular price and sale price visible on the same product card
- A short description answering the three usual doubts: what's included, how it ships, how to pay
Week of November 3–9: publishing and WhatsApp orders
Publish the catalog with a cart and a WhatsApp order button, so each order arrives assembled (products, quantities, total) instead of a bare 'how much is this?'. Before spreading the link, place one complete order yourself, end to end: select, send, confirm, and collect in rehearsal mode. Then announce it in your WhatsApp status and broadcast lists without asking for a sale yet — the goal this week is to get the link saved.
Write three short replies you will reuse all weekend: order confirmation with total and delivery method, estimated delivery time, and what happens if a product sells out. Answering in minutes is the difference between closing the sale and handing it to whoever replies first.
November 10–12: delivery, payment, and the full rehearsal
Lock the logistics before the starting gun. Define delivery zones and time slots for each day of the event, decide how you take money (bank transfer, cash on delivery, or a payment link), and set your deposit rule for large or reserved orders. If you accept transfer receipts as photos, state up front that delivery happens once the payment clears, not when the screenshot arrives.
- Delivery zones and time slots written down, per event day
- Packaging, labels, and change ready for the expected volume
- One order log for everything: name, product, amount, payment status
- A complete rehearsal: from click to confirmation message
November 13–17: the daily routine
During the event the work is routine: check stock, reply fast, and keep track of who paid. Open and close each day with the same five-minute pass and adjust as you go — if something sold out, mark it in the catalog that same day so you stop taking orders for what you no longer have.
- Day start: check offer stock and mark sold-out items in the catalog
- Reply to every order within minutes using the prepared answers
- Day end: log orders, pending payments, and tomorrow's committed deliveries
- If an offer hasn't moved in two days, reposition it or clear it out; don't let it die quietly
For Black Friday and Cyber Monday readers
Buen Fin is Mexico's Black Friday, and the playbook travels. For Black Friday (November 27) and Cyber Monday (November 30), shift the same calendar: inventory and offers four weeks out (week of October 26), catalog live by mid-November, a full order rehearsal the week of November 16, and the same daily routine over the Black Friday weekend. The Wednesday after, collect your numbers — what sold, which questions repeated, which offer moved nothing — and feed December's plan with them.
One Buen Fin habit worth copying everywhere: publish early. Search engines take weeks to index new pages, and shoppers start comparing prices weeks before the event. A catalog that goes live the day before is a catalog published for nobody.